Graphic Designers SkillsPACK | Alabama Talent Triad

11-50 employees

Arts, AV/Technology, & Communications

Graphic Designers

Contract

In person

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Required skills

Describe, analyze, and propose the technologies and environments necessary to support various kinds of activities associated with the pursuit of a goal
Utilizes knowledge of programming languages, such as HTML and CSS, as well as content management systems like WordPress to develop web-based products
Obtains written customer approval
Obtains copyright approval as needed
Edits, formats and checks information
Keeps the overall project on budget
Identifies and clarifies client’s goals and limitations
Creates page template/user experience wireframe based on the specifications of the design brief
Ensures content and concepts are appropriate for the target audience
Clarifies aesthetics and the look and feel of the product
Deploys appropriate type of research for the project including research to understand the brief, idea research and visual language research
Applies a range of human-centered research methods at various stages of the design process, including in the identification of problems, analysis of design constraints and opportunities, evaluation of prototypes, and interpretation of outcomes
Deploys knowledge of topography including font, typesetting, kerning, tracking and leading as appropriate to design
Reviews brief with client to determine what graphic product is appropriate e.g. brand strategy, values, identity; print product; multi-media product or work across platforms
Analyzes people’s needs, wants, values, and patterns of behavior, using a variety of human-centered research methods and media
Ensures product production is documented including design, technology, etc.
Finalizes the selected user experience design using the appropriate user experience media
Creates designs that are both visually appealing and functional
Produces an agreed upon project plan
Interprets and analyzes the design brief e.g. logo, print, media, website to generate a feasible range of design and ideas
Selects and uses correct color systems either CMYK or Pantone Matching System (PMS) to avoid knockout and overprinting
Selects appropriate software, tools and delivery platform that best suits the design for the user experience
Selects different file formats and color systems, as well as paper sizes, weights, and stocks
Deploys graphic design principles of alignment, repetition, contrast, hierarchy and balance in production process
Selects and uses appropriate file formats like PDF and Packaged InDesign
Manages and coordinates team member deliverables
Engages in inquiry of complex data to understand relationships in the context of use
Determines client expectations, client timeline and budgetary considerations
Clarifies what and why client is undertaking project
Identifies related products, services, and environments that may be outside the system to be designed and connects these environments to the experience
Applies and uses multiple techniques including brainstorming, word association, mind/word mapping, the SCAMPER technique, thumbnails and mood boards in determining product design
Employs multiple strategies for representing data and identifies meaningful differences
Identifies experience gaps where users lose support, unnecessarily repeats tasks, and/or lacks information or feedback
Uses negotiation skills to ensure designer earns enough money for the value they deliver to their clients including client ROI analysis and benefits of product (tangible and intangible)
Builds and manages designer’s own portfolio of product to secure design work
Communicates progress with client identifying changes in product or product scope
Sets and meets deadlines
Assigns certain tasks to different team members
Interprets user experience requirements based on the design brief
Brings together lines, color, shape, space, texture, typography, scale, dominance and emphasis, and harmony to create visually appealing and well-structured designs
Designs for an information-rich, conversation-enabled environment in which ubiquitous computing challenges traditional notions of screens and visual interfaces
Works with client to determine client’s business and longer-term goals for the product
Presents wireframe to appropriate personnel for review and input
Generates and develops wireframe designs for user experience using the appropriate user experience media as required on the design brief
Understands the impact bleeds, slug, crop, and fold marks, as well as ink limits, dot gains, and transparency and deploys as appropriate
Uses Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, and Sketch technology in product production process
Applies baseline marketing skills to deliver market-specific projects like website landing pages, logos, business cards, and branding
Applies the correct document set up, graphic design style and typography in a comprehensive layout in line with the specifications of the design brief
Works closely with UX (User Experience) and UI (User Interface) Designers, enabling better collaboration to ensure product is built collaboratively
Utilizes ideation (research, development, evaluation, and application) to generate design ideas and determine design direction