Job address
US
Company size
11-50 employees
Job sector
Marketing
occupation category
Market Research Analysts and Marketing Specialists
Job type
Contract
Work environment
In person
Company Overview
Releases upcoming
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Job details
Required skills
- Provides oversight of assigned marketing projects, including marketing consultation, establishing goals and objectives, providing leadership and creative communication direction, exercising strategies to implement marketing efforts, and working collaboratively with college personnel to help advance the goals of the college
- Analyzes data on customer demographics, preferences, needs, and buying habits to identifies potential markets and factors affecting product demand
- Coordinates projects with in-house Communications staff, external media buying and creative agencies, and production companies to develop communications to reach goals
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data
- Builds and maintains relationships with new and existing consumers using prospects and networks
- Analyses, measures and reports on brand effectiveness
- Develops promotional efforts to build a sense of community, awareness, support, advocacy, and pride among internal and external audiences
- Forecasts and tracks marketing and sales trends, analyzing collected data
- Uses brand tracking and/or performance analysis to inform future brand activities
- Recognizes the role of brand guidelines in protecting the brand
- Manages the embedding of digital capability into marketing plans to the benefit of the customer
- Distils the essence of the brand and/or maintains a portfolio of brands
- Manages LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content
- Evaluates Internet platforms and adjusts strategy to match the right vehicle to given initiatives, such as social media statistics, Google analytics
- Assists with marketing data analysis, such as campaign results, conversion rates, and web traffic, in order to better future marketing plans and campaigns
- Conducts interviews, attends meetings and other events to develop assigned content; independently develops a variety of publishable material by researching pertinent topics, reading, conducting file searches and contacting others
- Analyzes external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
- Tracks, reports, and analyzes the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
- Assigns work to staff and vendors and gives direction on projects; reviews projects, coordinates workflow to keep projects running smoothly
- Assists units in research and data collection regarding target audiences in order to establish better strategies
- Manages timelines, presents work to clients, creates written plans, and works with and provides direction to other creative staff
- Converts data into actionable insights and trends
- Manages brand(s) through the implementation of brand plans within brand guidelines and coordinates brand support activities
- Assists with the integration of digital and physical marketing
- Utliize artificial intelligence (AI) marketing software for content creation and distrbution
- Assists in training the incoming co-op as well as leaving behind resources and learning materials
- Measures the effectiveness of marketing, advertising, and communications programs and strategies
- Leads the implementation of digitally enhanced marketing strategy
- Conducts research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals
- Monitors industry statistics and follows trends in trade literature
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience
- Inputs customer data into customer retntion managment system
- Prepares reports of findings, illustrating data graphically and translating complex findings into written text
- Generates leads, create property postings, social media (Instagram, Facebook, etc . )
- Gathers data on competitors and analyze their prices, sales, and method of marketing and distribution
- Develops insights about the organization, its environment, and its customers that impact business decisions
- Manages company social media channels posting new requisitions and articles of interest
- Presents results in meaningful way for clients and organization
- Identifies options for gathering information needed to inform marketing plans
- Measures and assesses customer and employee satisfaction
- Attends staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services
- Produces short videos; planning, writing, setting up lighting, shooting, recording audio, editing, mixing, and performing all related production activities using a variety of software
- Defines and prioritizes the insights needed to achieve business and marketing goals
- Seeks and provides information to help companies determine their position in the marketplace
- Creates content for social media platforms, including Facebook and Instagram, TIkTok; design monthly email templates and all mail content
- Manages the college’s monthly email newsletter and occasional targeted email campaigns, assembling content, setting up the mailing, and building landing pages and tracking results
- Produces occasional photographs for print publications, social media and websites
- Sets goals and objectives in order to reach out to our clients through the most effective marketing methods (digital and traditional)
- Assists the marketing team with marketing efforts by exhibiting experience in areas such as optimization, advertising, social media, direct marketing, and event organizing
- Uploads videos to online video platfrom such as YouTube and website along with captivating copy to engage viewers
- Manages an editorial calendar of Internet content and collaborates with team members to execute campaigns that support overall communication objectives
- Defines the measures used to determine brand effectiveness and use results to inform future activities
- Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
- Researches and initiates social media initiatives including Facebook and LinkedIn
- Leads primary social media activities and campaigns, coordinating messages and timing with other campaign media selecting tools and designing processes so other staff can monitor the online “conversations”
- Creates digital presentations to provide market and consumer insights to other marketing and sales departments
- Develops marketing items for website and other channels
- Stays current on industry standards and innovation through a commitment to ongoing professional development in the field of communications, content strategy, social media and issues affecting higher education
