Job address
US
Company size
11-50 employees
Job sector
Marketing
occupation category
Marketing Managers
Job type
Contract
Work environment
In person
Company Overview
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Job details
Required skills
- Measures and analyzes product and business performance
- Gathers data using interviews, surveys, and focus groups
- Monitors industry statistics and follow trends in trade literature
- Prepares or edits organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences
- Manages marketing collatoral shipments by researching shipping methods or costs and tracking packages
- Recommends modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products
- Utilizes Customer Retention Managment systems for email campaigns and lead management
- Gathers data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Conducts a SWOT analysis
- Plans promotional campaigns such as contests, coupons, or giveaways
- Formulates, directs, or coordinates marketing activities or policies to promote products or services, working with advertising or promotion managers
- Confers with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors
- Advises business or other groups on local, national, or international factors affecting the buying or selling of products or services
- Builds a relationship with prospective clients
- Tells the organization’s story
- Selects products or accessories to be displayed at trade or special production shows
- Translates insights into compelling business, product or service opportunities
- Forecasts trends
- Evaluates the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
- Creates and executes the marketing plan and budget
- Develops marketing incentive systems
- Supervises marketing and support staff
- Develops and implements various communication tactics
- Maintains a network of contacts to keep abreast of relevant markets and trends
- Engages each audience segment on an emotional level
- Analyzes market data and interprets market research results
- Conducts economic or commercial surveys to identify potential markets for products or services
- Delivers content in a timely and appropriate manner
- Develops an internal communications program
- Evaluates, analyzes, and documents research results
- Monitors social, demographic, cultural, and economic trends
- Creates marketing campaigns to drive customer acquisition and revenue
- Develops business cases for environmental marketing strategies
- Identifies, develops, or evaluates marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
- Researches and invests in channel improvements
- Understands the relationship between various communication channels (digital, print, face-to-face)
- Leads Internet development team with sales team focus to create a functional online database, end user accessible
- Evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
- Computes customer's installation or production costs and estimate savings from new services, products, or equipment
- Analyzes data of relevant industries and competitors
- Manages internal and external communication channels
- Manages the creation of marketing deliverables
- Conducts marketing training sessions
- Provides a progress report on the marketing plan and revises the marketing plan
- Analyzes relevant historical and contemporary data
- Consults with product development personnel on product specifications, such as design, color, or packaging
- Creates clear, consistent, creative, compelling content
- Selects and maintains a customer relationship management (CRM) system
- Measures client satisfaction and address issues from a client satisfaction survey
- Writes press releases or other media communications to promote clients
- Develops plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues
- Prepares and maintains time or payroll reports, as well as details of personnel actions, such as performance evaluations, hires, promotions, or disciplinary actions
- Sets up methodologies for collecting and evaluating information
- Assesses the marketplace, customers, competition, and trends through research, analysis, and evaluation of relevant data
- Implements both strategic and tactical marketing functions throughout the product life-cycle
- Attends professional development activities
- Develops insights about the organization, its environment and its customers that impact business decisions
- Develops pricing strategies for products or services marketed to the target customers
- Initiates market research studies and analyzes their findings to understand customer and market opportunities for businesses
- Uses sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
- Creates opportunities for targeted communication
- Manages information related projects
- Maintains a relationship with past clients
- Consults with buying personnel to gain advice regarding the types of products or services expected to be in demand
- Initiates market research studies or analyze their findings
- Develops pricing strategies, balancing firm objectives and customer satisfaction
- Designs focus studies
- Integrates environmental information into product or company marketing strategies, policies, or activities
- Participates in client business development activities
- Coordinates or participates in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
- Plans advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
- Negotiates contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies
- Works with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
