Job address
US
Company size
11-50 employees
Job sector
Marketing
occupation category
Public Relations and Fundraising Managers
Job type
Contract
Work environment
In person
Company Overview
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Job details
Required skills
- Manages association’s regular news channels including newsletters and ensure editorial content is developed and included
- Utilizes media tracking tools to analyze and provide recommendations to expand and refine bridge audience media partners
- Investigates emerging PR technologies and platforms to uncover opportunities for ongoing media relations innovation
- Develops tools, such as FAQs, fact sheets, position statements, etc., to deal with routine inquires with minimal effort
- Establishes and maintains effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities
- Updates and maintains content posted on internet and social media platforms
- Develops plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues
- Develops organization’s or client’s corporate image and identity
- Uses a variety of channels in the tactical approach
- Tells the organization’s story
- Manages special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly
- Collaborates with the Director on the development and oversight of the departmental budget
- Manages recruitment, hiring, orientation, discipline, professional development, and performance evaluation of associates
- Develops and implements various communication tactics
- Writes interesting and effective press releases, prepares information for media kits, and develops and maintains company internet or intranet web pages
- Devises advertising and promotion programs
- Maintains and develops strong traditional and online media relationships across trade, business, niche vertical, and consumer media
- Prepares or edits organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences
- Designs and edits promotional publications, such as brochures
- Assists in the analysis and measurement of brand effectiveness
- Monitors media to measure effectiveness of association’s messaging, reach and influence on priority topics
- Oversees yearly budget and department expenses
- Provides regular reports generated from internal media tracking tool
- Evaluates advertising and promotion programs for compatibility with public relations efforts
- Identifies main client groups and audiences, determines the best way to communicate publicity information to them, and develops and implements a communication plan
- Gathers data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Seizes spontaneous opportunities quickly and strategically to integrate into emerging or existing news or cultural moments
- Drafts speeches for company executives and arranges interviews and other forms of contact for them
- requirements, and operational plan development/goal setting
- Assigns, supervises, and reviews the activities of public relations staff
- Manages internal and external communication channels
- Responds to incoming inquiries with ability to evaluate opportunities for greatest value
- Designs and implements integrated marketing communications campaigns, projects and initiatives
- Directs activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs
- Develops, implements, or maintains crisis communication plans
- Responds to requests for information about employers' activities or status
- Engages each audience segment on an emotional level
- Researches and invests in channel improvements
- Oversees public relations functions including community outreach, speakers’ bureau, and events
- Supports reputation management efforts with director
- Designates an appropriate spokesperson or information source for media inquiries
- Delivers content in a timely and appropriate manner
- Understands the relationship between various communication channels (digital, print, face-to-face)
- Manages progress toward achieving an organization’s fundraising goals
- Builds relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate
- Develops and carries out fundraising strategies
- Applies for grants
- Identifies and contacts potential donors
- Meets face-to-face with donors
- Recognizes the importance of measuring brand performance and using the results to inform future activities
- Confers with labor relations managers to develop internal communications that keep employees informed of company activities
- Implements ongoing updates to ensure a steady drum beat of relevant news to worthy outlets aligned with association’s strategic plan
- Manages media relations including social media, media releases and interviews, and media monitoring
- Monitors industry statistics and follow trends in trade literature
- Assists in the management of brand(s) through the implementation of brand plans within brand guidelines
- Facilitates consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices
- Broadens awareness through community contacts, networking, and other opportunities
- Produces films and other video products, regulates their distribution, and operates film library
- Coordinates volunteers and oversees vendor use and selection
- Serves as media liaison for on-site event needs in partnership with director
- Identifies audiences and determines the best way to reach them
- Creates clear, consistent, creative, compelling content
- Creates and plans different events that can generate donations
- Utilizes media tracking to manage lists and distribution methods
- Develops and maintains the company's corporate image and identity, which includes the use of logos and signage
- Helps clients communicate effectively with the public
- Formulates policies and procedures related to public information programs, working with public relations executives
- Manages in-house communication courses
- Observes and reports on social, economic, and political trends that might affect employers
- Mentors and advises leaders and organizational speakers
- Manages information related projects
- Creates opportunities for targeted communication
- Maintains company archives
- Develops insights about the organization, its environment and its customers that impact business decisions
- Writes press releases or other media communications to promote clients
