Job address
US
Company size
11-50 employees
Job sector
Marketing
occupation category
Public Relations Specialists
Job type
Contract
Work environment
In person
Company Overview
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Job details
Required skills
- Develops and implements online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements
- Develops plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues
- Answers questions of a technical nature in laypersons language
- Facilitates event planning, management policies, and procedures for special events, briefings, trade shows, conferences, and promotions such as site selection, vendors, permitting, and accessibility in order to maximize participation
- Arranges public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill
- Conceptualizes and creates communications as they relate to the area of responsibility from creation through delivery
- Researches and identifies new technology and makes recommendations for use and purchase
- Writes, edits and provides quality control for various articles and other publicity materials including managing social media accounts
- Conducts focus groups and individual interviews from various internal and external groups, organizations, and the general public to research and secure information
- Promotes subject matter in a wide variety of media
- Builds relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate
- Uses and incorporates various hardware and software packages, as well as traditional design methods
- Develops, implements and measures external and internal Media based communication plans
- Plans and manages multi-faceted and specialized projects
- Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals
- Confers with production or support personnel to produce or coordinate production of advertisements or promotions
- Acts as the Face for public events and sponsored events
- Plans or conducts market or public opinion research to test products or determine potential for product success, communicating results to client or management
- Writes press releases or other media communications to promote clients
- Creates, designs and executes high-quality major publications, promotional and marketing materials, and comprehensive web pages/sites
- Manages day-to-day media relations/media requests for brand and corporate issues Collaborates with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels
- Creates clear, consistent, creative, compelling content
- Develops and lays out copy for information, newsletters, brochures, pamphlets, maps, logos, catalogs, and other related materials
- Updates and maintains content posted on the Web
- Answers questions in an emergency based on factual personal knowledge only and in a way that will not create panic
- Delivers content in a timely and appropriate manner
- Establishes and maintains relationships with consumer, community, employee, and public interest groups
- Engages each audience segment on an emotional level
- Provides guidance to ensure coordination and communication of messages/news to both internal and external audiences
- Uses specialized public information techniques applicable to news and features writing for press, radio, television, social media, informational films, and other informational media such as media pitching, press releases, and press conferences in order to accurately, effectively, and efficiently convene information
- Uses current and new (emerging) principles, practices, policies, and trends of public relations, community relations, social media, marketing communications programs, project development, execution, and management such as the development of a comprehensive communications plan in order to accurately, effectively, and efficiently convene information
- Purchases advertising space or time as required to promote client's product or agenda
- Develops marketing campaigns for environmental technologies or services
- Understands when and how to use a variety of channels in the tactical approach
- Researches and invests in channel improvements
- Understands the relationship between various communication channels (digital, print, face-to-face)
- Maintains composure when responding to questions from the media even in very sensitive or volatile situations
- Develops and implements various communication tactics
- Evaluates the effectiveness of media programs and communicates results back to business
- Assists in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions
- Studies the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services
- Responds to requests for information from the media or designate an appropriate spokesperson or information source
- Tells the organization’s story
- Develops advertising slogans and design billboard layouts, mailers/flyers, and social media platform advertising
- Uses word processing, presentation, and desktop publishing software applications such as Microsoft Office, Adobe Creative Suite, and email marketing systems sufficient to produce internal and external press releases, advertisements, contracts, reports, correspondence, analyses, and other public relations materials
- Plans or directs development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility
- Coaches client representatives in effective communication with the public and employees
- Manages internal and external communication channels
- Determines, utilizes, and applies standard and specialized techniques and technology appropriately
- Prepares or delivers speeches to further public relations objectives
- Listens carefully to question asked and answers it directly; disallows “loaded” or leading questions by re-directing inquiry
- Writes original content for communications purposes including, but not limited to, press releases, scripts, speeches, and digital content
- Understands and uses routine communication, design and visual arts principles and concepts
- Mentors and advises leaders and organizational speakers
- Studies the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
- Creates opportunities for targeted communication
- Assists in the editorial production coordination and support for the internal and external communications
- Develops short- and long-range design strategies intended to reach a wide audience
- Manages project timelines, resources, staff and leads implementation efforts in all communications areas
- Writes public statements and other media communications to promote clients
